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Sapir-Whorf hypothesis

In linguistics, the Sapir-Whorf hypothesis (SWH) states that there is a systematic relationship between the grammatical categories of the language a person speaks and how that person both understands the world and behaves in it.

Scale (social science)

Scaling is the measurement of a variable in such a way that it can be expressed on a continuum. Rating your preference for a product from 1 to 10 is an example of a scale.


Schizophrenia is a psychiatric disorder denoting a persistent, often chronic, major mental illness primarily affecting thinking, with attendant difficulties in perception of reality, which in turn can affect behavior and emotion.

Scientific methods

Scientific methods or processes are considered fundamental to the scientific investigation and acquisition of new knowledge based upon physical evidence.


The self is a key construct in several schools of psychology. Usages differ between theorists and fields of study, but in general the self refers to the conscious, reflective personality of an individual.


A sex is one of two specimen categories of species that recombine their genetic material in order to reproduce, a process called genetic recombination.


In humans, shyness is a feeling of insecurity that certain people experience while being among others, talking with others, asking favors of others, etc. In zoology, shy generally means "tends to avoid human beings".

Simon effect

In psychology, the Simon effect states that reaction times are usually faster when stimulus and response occur at the same location than when they do not, even if the stimulus location is irrelevant to the task.

Simulated Consciousness

Artificial consciousness (AC), also known as machine consciousness (MC) or synthetic consciousness, is a field related to Artificial intelligence whose aim is to produce a rigorous and objective definition of consciousness, in a mathematical sense, and build a theory toward implementating it in a model or a cognitive architecture.

Social cognition

Social cognition is the name for both a branch of psychology that studies the cognitive processes involved in social interaction, and an umbrella term for the processes themselves.

Social influence

Social influence is when the actions or thoughts of individual(s) are changed by other individual(s). Peer pressure is an example of social influence.

Society of Mind

The Society of Mind is the book and theory of natural intelligence as written and developed by Marvin Minsky.


Sociology is a social science on the the study of the social lives of humans, groups, and societies, sometimes defined as the study of social interactions.


Socionics is a branch of psychology that is based on Carl Jung's work on Psychological Types, Freud's theory of the conscious and subconscious, and Antoni Kepinski's theory of information metabolism.


The soul according to many religious and philosophical traditions, is the ethereal substance spirit (Hebrew:rooah or nefesh) particular to a unique living being.

Spiral dynamics

Spiral dynamics is a book by Don Beck and Chris Cowan which is based on the theory of psychology professor Clare W. Graves.

Subliminal message

A subliminal message is a signal or message designed to pass below (sub) the normal limits of perception.


In linguistics, syntax is the study of the rules, or "patterned relations," that govern the way the words in a sentence are arranged.

Systems theory

Systems theory or systemics is an interdisciplinary field which studies relationships of systems as a whole.