Psychologists, sociologists, many ex-members of purported cults, and most anti-cult activists now concede that the term brainwashing does not properly apply to the recruitment and retention techniques used by the so-called or alleged cults. Given the linguistic/semantic controversy, some anti-cult activists like Steven Hassan started using the term mind control as an alternative label. See also cults and mind control controversies.
Note that some religious groups, especially those of Hindu and Buddhist origin, openly state that they seek to improve the natural human mind by spiritual exercises. Intense spiritual exercises have an effect on the mind, for example by leading to an altered state of consciousness. These groups state, however, that they do not use coercive techniques to acquire or to retain converts.
Social scientists who study new religious movements, such as Jeffrey K. Hadden, understand the general proposition that religious groups can have considerable influence over their members, and that that influence may have come about through deception and indoctrination. Indeed, many sociologists observe that "influence" occurs ubiquitously in human cultures, and some argue that the influence exerted in "cults" or new religious movements does not differ greatly from the influence present in practically every domain of human action and of human endeavor.
The Association of World Academics for Religious Education, states that "... without the legitimating umbrella of brainwashing ideology, deprogramming -- the practice of kidnapping members of NRMs and destroying their religious faith -- cannot be justified, either legally or morally".
Dr. James Richardson, a Professor of Sociology and Judicial Studies at the University of Nevada, claims that if the NRMs had access to powerful brainwashing techniques, one would expect that NRMs would have high growth rates, while in fact most have not had notable success in recruitment, most adherents participate for only a short time, and that the success in retaining members has been limited. In addition, Tom Robbins, Eileen Barker, Newton Maloney, Massimo Introvigne, John Hall, Lorne Dawson, Anson Shupe, David G. Bromley, Gordon Melton, Marc Galanter, Saul Levine and other scholars researching NRMs have argued -- and established to the satisfaction of courts and relevant professional associations and scientific communities -- that there exists no scientific theory, generally accepted and based upon methodologically sound research, that supports the brainwashing theories as advanced by the anti-cult movement.
The American Civil Liberties Union (ACLU) published a statement in 1977 related to brainwashing and mind control. In this statement the ACLU opposed certain methods "depriving people of the free exercise of religion". The ACLU also rejected (under certain conditions) the idea that claims of the use of 'brainwashing' or of 'mind control' should overcome the free exercise of religion.
