Many of the color consultants normally view red color as warm, active, exicting while the blue and green color is normally viewed as cool, soothing, passive. Most of the psychological reveals the similar results. Those results have shown that red hues increases bodily tension and excite the autonomic nervous system while cool releases the tension.

Color consultants also spot out number of studies which links colors to specific results. One such results shows that weight lifters have their powerful performance in blue colored room and another study shows that babies cry a lot when it was in yellow colored room. Color has a direct impact on the emotion, performance and it is used in the design of the environment.

In spite of color psychology a new area in the scientific research many of the ancient civilization believed that there is the influence of color on humans. Most of the ancient Chinese, Egyptians, Indians believed in chromotheraphy or curing with colors.